Pulse candy is a popular confectionery brand in India, known for its tangy and fruity flavour. It is owned by the DS Group, a leading conglomerate in India with interests in diverse sectors such as F&B, tobacco, and hospitality.
Pulse candy was launched in 2015 and became an instant hit due to its unique flavor, catchy advertisements, and affordable price point. The candy is available in various pack sizes, including small packets, jar packs, and combo packs. It has become a favorite among children, teenagers, and young adults in India.
The brand has also introduced various product variants such as Pulse Orange, Pulse Pineapple, and Pulse Lychee, catering to the growing demand for different flavors among consumers. Pulse candy has also partnered with popular food and beverage companies such as McDonald's and Domino's Pizza to offer exclusive deals to its customers.
Pulse candy has won several awards and accolades in India, including the 'Product of the Year' award in 2016 and the 'Brand of the Year' award in 2018. The brand has expanded its presence across India and is available in several countries worldwide, including the United States, Australia, and the United Arab Emirates.
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